Flor Salas

Office Manager & Holistic Wellness Advocate

Meet Flor Salas, the heart of operations at Positive Action Rehab & Performance in San Antonio.

As Office Manager, Flor ensures every patient’s experience is smooth, welcoming, and empowering—while her husband, Dr. Edwin Serrano, leads the way in elite physical therapy and performance rehab.

With a background in strategic marketing, public relations, and holistic health, Flor brings a unique blend of business expertise and compassionate care to the clinic. After witnessing Edwin’s frustration with insurance-driven limitations, she joined forces with him to build an insurance-free physical therapy clinic focused on patient-centered, high-performance recovery.

Flor’s professional journey includes leadership roles like Director of Marketing and Communications for Girl Scouts of Southwest Texas, where she led award-winning campaigns, and public relations positions with the City of San Antonio, where she advanced from intern to Senior Public Information Officer. She holds a Master’s Degree in Digital & Strategic Communications from Texas State University and a Bachelor’s in Communications & Business from Our Lady of the Lake University.

A certified Health Coach and wellness enthusiast, Flor is passionate about supporting patients in their journey toward total well-being—physically, mentally, and emotionally.

Certifications & Awards

Health Coach, Institute for Integrative Nutrition
Lean Six Sigma Yellow Belt
Social Media Communications Certification, University of the Incarnate Word
PRSA La Plata Award (2020 Day of the Girl Campaign)
AMA Marketing Excellence Awards (2020 Girl Scouts Campaigns)

Flor is also a proud alumna of the Alexander Briseño Leadership Development Program and the Latina Leadership Institute (LLI) through the San Antonio Hispanic Chamber of Commerce.

What Patients Love About Positive Action

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Susana López Nogués

Thank you Edwin and Flor, I really enjoyed the assessment session... I wish I wasn't moving so I could keep working with you towards healing my shoulders!! I'll keep doing the exercises you prescribed!!

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Gail

Positive Action Rehab saved my future! I had an old back injury that was causing me discomfort in CrossFit and in my daily activities. Flor welcomed me and answered all my questions. She set me up with a free evaluation with Dr. Troy. Right away, I knew I had come to the best place for me. After several sessions with Dr. Troy, I've been able to resume normal activities and CrossFit with no pain and better movement than I had before. Even though I was Dr. Troy's patient, I felt supported by Flor, Dr. Edwin, and Dr. Jesse as well. It's like a family there!

I will be forever grateful to them and their approach to healing

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Gustavo Suastegui

I have been very pleased as a customer of Positive Action. Beginning by the way you are received by Flor you can notice their appreciation for their customers. My PT Annia has helped me see that my shoulder complications are not as bad as I once thought they were. In fact, they are actually problems that can be addressed once you pin point the issue. As a result, you will learn more about your body and restore hope knowing that there is a path forward. I look forward to continue breaking PR's due to the work they do. They are part of my team.

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Ashley Criado

Finally able to workout pain free- Edwin is the BEST physical therapist in SA. His wife, Flor, is also so sweet and friendly- I'm always happy to see her when I come for my appointments.

Very grateful to have Dr. Serrano as my physical therapist. Highly recommend!!

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Gabriel R. Vega

Amazing professionals here at Positive Action Rehab with a very welcoming family atmosphere. Definitely worth the investment in your well being with specific customized rehab and performance plans. I am completely satisfied with the care I have received here at Positive action.

Outside the Clinic

You’ll find her doing CrossFit at King William District, enjoying early morning walks on the Riverwalk, or immersed in historical WWII novels. Her favorite role? Mom to Luciano—and yes, she does beat Edwin in the WODs sometimes.